I chose this picture because I believe it is the epitome of objectification. It is an advertisement for the Organ Donor Foundation, which I would think would be a somewhat conservative foundation because of the seriousness of organ donor process. The ad says "Becoming a donor is probably the only chance you have to get insider her." This a very risky promotion because of the very offensive and provacatve nature of the woman and her sexual invitation. I cannot believe this would even be an advertisement.


This is 50 Cent's "Baby By Me" I was so confused by this song when I first heard it. I couldn't believe a song was so blatantly advertising having a baby with a person for money. The entire song is about sex, and I was further shocked with I heard Ne-Yo was apart of the production, an artist who generally is an advocate for women. Once I watched the video, it further emphasized my sentiments. The entire film shows how great he can make her world if she has "sex" with him and "has a baby". At the conclusion of the video the girl 50 is hitting on walks away with a seemingly less financially stable man, and the two have a baby in arms. This is objectification definitely on the worth of women, your only way out is having a "baby" by 50, but lyrics of the song suggest the baby they walk away with may be out of wedlock.


David Guetta's song "Sexy Bitch" is a clear example of objectification, obvious even at the first glance of the title. In the lyrics he describes this girl as a "diva", "the baddest thing around town," and not your "neighborhood hoe," and even goes so far as saying he wants to describe her respectfully. Yet, he ultimately sums her up as a "Sexy Bitch" in the chorus. Guetta also details this ideal woman's "booty" as a contingent characteristic. This song is an objectifying pop culture artifact because it is a mainstream recording that places women on a pedestal according to their sexuality, but also demeans them by using the word "bitch."



In this Vanity Fair magazine there are clear depictions of objectification. In the first magazine cover Scarlette Johanssen is depicted as somewhat of a submissive piece of meat that is inviting you to view her entire body. While Keira Knightley is in more of a “dignified” pose, she is being sniffed by a creepy man , and it seems that she does not mind being sniffed and have her space invaded by another man. I love the contrast of the second magazine cover. Here you have the cast of Knocked up mocking the magazine cover. I like it because it is causing attention to the original Vanity Fair magazine cover, but at the same time it would've driven home the point more if they would have been naked, and Catherine Heigel was wearing a suit and sniffing someone's hair.


This is a NIKE shoe advertisement. The advertisement has a naked woman holding up a NIKE shoe with her knee. Her body is slanted, and it looks as if she's trying to keep herself from falling. The only thing that is straight and colored in the picture is the shoe. This is suppose to be an advertisement to sell the NIKE shoe. This advertisement portrays that if you wear this shoe, you'll be able to "get a girl naked?" It looks as if the woman in the advertisement is dazed and has no idea what's going on. This clearly depicts objectification of a woman's body.

objectification.jpgThis is an advertisement of shower jel. There is a woman's body which has no face, is very dirty and says 'wash me'. In reality, most women would wash themselves right away, but there is no woman in this advertisement. It's just 'BODY' of women. This body has no personality. It doesn't seem to have any ability to wash 'it'self. It's just waiting for men to wash it with the shower gel. Even if this is about shower gel, this seems like the shower gel is for only hetero sexual men not for washing themselves but for washing and touching the woman's body. So, this advertisement is good example of objectification of women's body.


This image is objectification. These two models represent what someone can look like after using the bowflex machine, but in reality to look like this you have to do other things as well. The ad simply states by using the bowflex machine one individual can look like these people in a matter weeks or months. In reality these models probably have their own trainers and take other substances to look like this, and lastly go to the tanning salon so they can look even better. However, I only tend to see these commercials later at night and not during the day which is quite interesting. Amerine-Chad

This is objectification at its finest. These women were "performing" at the Orange County Auto Show this past weekend and I saw this posted on YouTube and knew this would fit perfectly for this assignment. These women walk back and forth on a stage and have men gawk at them and take pictures and videos like this. They're on stage for our entertainment and their commodity happens to be their bodies. The contestants get on stage and prance around in their skimpiest outfits in order to please judges. They don't really "do" anything but look good. At the end of this short clip as the women are all lined up, a few of them are sucking in their "guts" as though they have anything to hide and they apparently think the popping-rib look is a good one. Nonetheless, these women are objectified by everyone who watched them, yet it's so entrancing and difficult to peel your eyes away, much like a car wreck in that sense but more glorious. Enjoy.


This commercial with Audrina Patridge represenets objectification because they use a woman, specifically a woman that within the reality tv genre to advertise a simple hamburger. the phrase sex sells, is really predominant in this commercial. calr's Jr. has a really good advertising section of their company because when they want to promote a certain hamburger, simply put a woman in a bikini eating it, and it will eventually sell. Objectification involves using a body, specifically a women's body to advertise something else, without showing her emotional, social, and economic value. Also, the fact that she is at the beach and specifically calling the burger her 'bikini burger' makes it seem like all women like her long for a burger for specific occasion. Nguyen-

large-jay-and-silent-bob_medium.jpgJay and Silent Bob is one of the great buddy movies of all time. Although their conversations can be crude and offensive, they cover many subjects and themes that occur during many conversations between male friends. They seem to enjoy making remarks about various passersby, such as young women. To the audience, they represent victims of a culture that has thrust the idea of objectifying women onto them. This is something that is inside of all men, because they live in this same culture. Furthermore, because Jay and Silent Bob being seen in a homosocial space (at least according to what is being shown to the viewer in this scene), they are more apt to encourage each other to objectify women.
This advertisement for the Nokia camera is of two young women (almost looking prepubesant) and straddlling each other while being half naked. They are objects of the male gaze, exemplified in not only the person/man's view behind the camera, but also in the men intently watching from the windows behind the girls and the man behind the curtain. They are examples of the man's fantasy of having two attractive young women engaging in sexual behavior with one another for a man's pleasure. They are no longer to women with ideas, beliefs, attitudes or lives, strictly objects for men to become aroused by.

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This advertisment objectifies women to soley a body part, and their main reason in life is to sexually satisfy men. This says that we should value women based on how their body looks in a bikini, it is not only saying forget about their character forget they have a face too. The paper bag also symbolizes that womens role in society is to be seen not heard. This message not only continues to propagate the sexist stereotype that woman should be submissive and subordinate to male authority, but even more importantly, this idea of submission also contributes to what many scholars call a “rape culture"

Trojan Ad

, whenever I think of "objectification," I immediately think of women being portrayed indecently in advertisements, TV, movies, etc. In this Trojan ad however, it shows how men are objectified as well. Objectification refers to dehumanizing someone in essence, and how can anyone be less human than to be compared to an animal. Even worse, the animals men are compared to in this advertisement is that of one of the lowest, most disgusting form- a pig. Of course, many women have referred to men as "pigs" before, and this advertisement shows how that would actually look. Although the ad is trying to put some type of merit on the one guy in the back who seems to be using protection, it is implying that the rest of the men are no better than a disgusting pig. Although a good message overall, it still comes at the expense of dehumanizing the majority of the male species.

POV: Really Hot Girl

This is a video from and it is a great example of how a "Really Hot Girl" is objectified from the second she walks into the bar. Eyes gaze up on her from all across the room staring her body up and down. You can sense that the guys in the video are concerned with trying to approach her while some of the women in the video have eyes of spite or jealousy. I find this video extremely interesting because you place yourself in the POV (point of view) of another person, especially if you're a guy!

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This is objectification at its finest. These women were "performing" at the Orange County Auto Show this past weekend and I saw this posted on YouTube and knew this would fit perfectly for this assignment. These women walk back and forth on a stage and have men gawk at them and take pictures and videos like this. They're on stage for our entertainment and their commodity happens to be their bodies. The contestants get on stage and prance around in their skimpiest outfits in order to please judges. They don't really "do" anything but look good. At the end of this short clip as the women are all lined up, a few of them are sucking in their "guts" as though they have anything to hide and they apparently think the popping-rib look is a good one. Nonetheless, these women are objectified by everyone who watched them, yet it's so entrancing and difficult to peel your eyes away, much like a car wreck in that sense but more glorious. Enjoy.


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This picture is a great example of woman being objectified. First off, the way this women is posing is clearly sexual. Her legs are curved, her hands are accentuating her breasts and she is looking away from the camera as though the person behind the body is unimportant but rather that the body is the most important element of the picture. Also, the caption to the picture, in a sarcastic manor, clearly states that the reason men go to Hooters in not for the food but rather to look at the women dressed in short shorts and low cut tops and also these women are playing into the sterotype that women should be "in the kitchen" serving the man because only women are allowed to be waitresses, also known as "Hooters Girls". The resturant Hooters just adds to the ways in which men find it is okay to look at and view women and because Hooters is a coorporation this message is getting spread all over the place, even internationally.


Post popular culture exemplars of objectification here:

Jennifer's Body: The Title Says it All jennifers_body_poster1.jpg=

The movie poster for Jennifer's Body is a clear example of objectification. The movie is called "Jennifer's Body," meaning that the movie is not necessarily about "Jennifer," but her body. Megan Fox, who plays Jennifer, is obviously portrayed as an object due to the fact that she is dressed in revealing clothing and that the title has the word "body" in it. This would be seen as an occluded preferred reading. Although this poster does support the status quo of spotlighting an attractive high school girl, it is different because, like the poster says, she is "evil, and not just high school evil."


Lira-Reinforces the objectification of women as nothing but sexual objects:

Lira, like many other street wear clothing brands, that cater to young men. Have shirts just like this one, that clearly objectifies women nothing more than sexual object for men's entertainment and pleasure. Everything in the shirt screams male dominance over women. From the positioning of the women's legs being straight up in the air, showing the power that men have over women by looking down at them. Her legs being up in the air in a sexual position as if she was laying on a bed waiting for the man to take her when he pleases. However, the most important message that is portrayed in the shirt is that the woman has no "face" which implies that women are nothing but sexual objects.


LADY GAGA | Beatiful, Dirty, Rich

This example features many popular artifacts, such as consumerism, sex appeal, the personas of Lady Gaga and the "Rebel without a Cause" type, and the idea of seeking prominence, just to name a few -- which, for some individuals, is gratifying. Lady Gaga's appropriately titled song, "Beautiful, Dirty, Rich" objectifies the power of leading the high life, being surrounded with glamorous people, and going to exclusive hot spots. This text illustrates our consumerism driven need to have these things in order to feel complete. Not everyone may agree with this assertion, but the majority of our society resonates with this concept. This preferred dominant reading reaffirms the American values of the "American Dream" and the idea of "having it all" in our culture.

Tyra Banks

Tyra Banks, an American top model, is a good example of objectification. The media treats her as a physical object and judges her by her physical appearance such as size, weight, body parts and shape (but not her personality).Because of that, the tabloid magazines used her body shape for their profits because they know American public thinks Tyra to be always looking perfect as her in a fashion magazine, and the shocking picture would attract more readers. In her talk show, she confronts the media portrait of her as a fat woman, and she expresses how hurtful it is if a woman is treated based on how they look. I think the media established a kind of "hegemonic ideology" that it is wrong when celebrity women don't look physically perfect, are fat and gain weight. So, today, many female celebrities are taken pictures by tabloid magazines, and all they care is how sexy or ugly the women are!
By Suwabe-

Carls Jr Paris Hilton Commercial

In media Women have become defined as an object. Objects have no interest, no feelings, and no desires. In advertising, this is reflected in four basic ways in terms of the representations of women: a) as symbols for an object and, thus, as exchangeable with it; b) as a fragmented object made up of separate component parts that are not bound together in any coherent way to create a personality; c) as an object to be viewed; and d) as an object to be used. An example of objectification in regards to women is a commercial by Carls Jr with celebrity star Paris Hilton. Paris Hilton appears in a leather lingerie outfit; she is wearing high heels, and is rubbing her lips with her fingers. Clearly this commercial is objectifying Paris Hilton to be a sexual machine, this commercial takes a hamburger and a women’s body and creates a parallel between the two, and this commercial puts together all objects that “men” love, cars, women, hamburgers, and sex appeal to create the ideal commercial geared to a male audience.


The "Black Woman"

The objectification of African-American women has been an ongoing stereotype that seems to promote women of color as lustful, seductive, and exotic. Though the word exotic is not as harmful, it’s no surprise that women of color are exotic in a sea of white women. However, the attributes that follow white women are different from black women. White women are depicted as modest individuals with self respect. It is rare where we see a strip scene in a film or a prostitute character that is not ethnic. Not adding to the already difficult climate for women of color, rap music has added to the stereotype with the use of music videos and lyrics that objectify women of that particular culture. I would bet my paycheck that Snoop Dogg and Dr. Dre do not create music about Anglo-white women with small asses. Now in a more open minded world, we still see women of color having to use sex to go that extra mile in their careers in the entertainment industry. I do NOT want to take away from the fact that ALL women in the entertainment industry have it difficult; however there are visibly more hardships for women of color. Let’s look at the trail blazing Halle Berry who was the first black woman to win an academy award for best actress, for playing a what, a PROSTITUTE in Monsters Ball.


I think that this image is a great example of objectification in today's pop culture society. We all know who the octomom is and at some point in time we have all fallen into the drama and story she brought / brings to pop culture. Her children became objectified due to the fact that she was a single mother with 6 other children! She, and they, became a charity case and she tried to get money, support, and fame anyway she could. The fast paced style of our generations pop culture took in her case and splashed it across the news, internet, and tabloids and faster than anyone could believe pop culture spit her back out to reality. She got her "fifteen minutes" of fame and has now left and image of "a mother who objectifies her children" in the minds of the media and the consumers.


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This AD is supporting vegetarianism, which many consider a great point to get across. However, it shows a nude female model laying on top of chili peppers with the phrase “Spice up your life” going across. Though the main focus should be to support vegetarianism there is also a separate idea; that women can be turned into objects of desire in order to manipulate ideas. Rojas -

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This cover of Vogue magazine hit newstands back in 2008 featuring NBA superstar Lebron James. James was the first black man to appear on a Vogue cover which was an honor in its own, but the way he is portrayed in this cover is otherwise. Being a black male athlete he is seen in this cover as being ape-like with his emotions and showing his teeth and carrying a woman in the other arm similar to the depiction of King Kong (see below). It objectifies black individuals by portraying them as monkeys.
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This is the true definition of the objectification of women: turning them into some luxury sports car sex machine. They have left her faceless: no meaning/emotion can be drawn from her only from the man on top of her who is clearly more into the car and the hot body than the woman underneath it. Then they have the audacity to display the words "The ultimate attraction" across the page. Like Maria Ochoa said above media has turned women purely into objects with nothing to them but a pretty face and a slim, big boobed body. This ad is simply a disappointment to me.


This video of a religious-based skit performed to "Everything" by Christian rock band Lifehouse is the perfect example of the objectification of material things in our society today. It begins with a priest (the direct objectification of religion, and how essential it is to our own culture) interacting with a young girl. It demonstrates the purity of individuals at young ages, and how beautiful life can truly be when seen through the eyes of a child. Slowly, however, the purity begins to disappear when the young girl is corrupted by lust, wealth/money, alcohol and drugs, body image girls are taught they're supposed to demonstrate, and the pressures of society to be a certain way. This girl is ripped apart for all to see by all of these materialistic, unnatural aspects of life, until finally she finds the strength within to move on in life without these obstructions of happiness. This performance truly points out the pressures the youth of our society feels to conform to what we view as happiness. It's disappointing, of course, but encouraging if seen as an example of the good some can find.


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Above is a DeBeers ad objectifying time, love, and affection through diamonds. Both partners' wants are made bold while the largest text reads "NEGOTIATE." This is putting a mans wants over his wife's wants, however, in order to compensate for his lack of time with her, or to "negotiate" each others wants, he will give her a diamond. At the bottom of the ad the words "A diamond is forever," the companies slogan, is written, to say as if the diamond will last forever and suppress her need for time forever.



This ad is blatantly objectifying both women and men. It uses grotesque sexual innuendos to persuade males to buy their product. This ad shows women as sexual objects and nothing more. They are shown as just a tool that should be used to make men happy, pretty much and equivalent to the food featured in the ad. At the same time it uses innuendos about size, desire, and what is fulfilling for women to objectify a male’s body. It is exploiting pop cultures “role” for men and women in a way that is very shocking. The fact that Burger King would use this ad is pretty upsetting.


In this clip former USC Middle Linebacker Rey Maualuga is shown sneaking up on sideline reporter Erin Andrews at the 2009 Rose Bowl without her knowing. He then begins to grind behind her as if he were dancing with her at a club. This clip gives us an example of how our society objectifies women. It reinforces the notion that women are not to be taken seriously and that women do not belong in the male dominated realm of sports, in particular football.


This is a great example of objectification of women. Here is a photo of a beautiful women that seems to be made out of a Michelob beer bottle. The only parts of her body that is not made out of "beer" is her face, neck, chest, and arms. Also, it is not what she is made of, but more of how she is posing. It is merely a way to objectify women and get attention as an advertisement for their product.

I think this is a perfect example of objectification of women in advertisements. It's to the point where you don't even know what exactly they are advertising. This ad seems to show that she is being held against her will by one male, while the others are watching, or even have already taken their turn. These men are clearly treating her like an object. They all are looking down on her. It also looks as though she might be drugged.


This ad is a completely obvious depiction of objectification. This ad for Apple products doesn't even have one of the products plastered on this models body present in the ad. The various softwares and products are advertised on a naked woman's body which has nothing to do with the product performance, specs or what they themselves even look like. If one were to see this ad without ever seeing one of these products, they would still be clueless as to what these products actually looked like. This model is being objectified per use of her body in relation to absent technological devices.


Sir Mix-A-Lot:Baby Got Back

The "Baby Got Back" song and video is a clear illustration of the theme of objectification. It definitely uses fragmentation of the women's body, specifically (for lack of a better term) butts of women. In the opening shot of the video, the artist is standing on two huge humps that are supposed to portray a women's bottom. His use of lyrics also go along with the basic way of representing that a women is to be viewed. For example,
"I'm tired of magazines
Sayin' flat butts are the thing
Take the average black man and ask him that
She gotta pack much back
So, fellas! (Yeah!) Fellas! (Yeah!)
Has your girlfriend got the butt? (Hell yeah!)
Tell 'em to shake it! (Shake it!) Shake it! (Shake it!)
Shake that healthy butt!
Baby got back!"
says that if a women has a "nice" and "big" butt she should shake it for her boyfriend. There are so many examples of objectification in this video I could go on for hours but I think I proved the point. Sir Mix-A-Lot's video and song "Baby Got Back" is the epidemy of objectification.


What started out as a gimmick to get people to watch something other than the official halftime show of the super bowl is now a full on real league. The Lingerie Football League (LFL) is definitely an artifact that shows objectification of women because it takes the most popular sport in America (football) and puts almost naked women instead of 300 pound linemen in the game. They cant wear regular football uniforms, of course. They have to play full contact football in lingerie. I wonder if the WNBA would be more popular if it became the LBA (Lingerie Basketball Association).... probably not.



This advertisement is an example of objectification of women. This is a photograph of a naked woman, without a face, greased up, with her legs open. The image shown has no correlation to the product being "advertised", Tom Ford's Fragrance for Men.


I sumbmitted this Skyy Vodka artifact bacause I feel it falls under the three pillars of pop culture. It exemplifies power, profit, and pleasure, conveying all the aspects of our capitalistic society. The male model has power over his female counter part as he lays on top of her. He has profited to the point of being able to lie down on a bed of money. You can perceive that the money is not for the woman because she is overwhelmed by it presence, grasping it in her hands as if to say she could be bought. His attention, on the other hand is on her as though the money is familiar to him and is of less importance at present. A hotel room a bottle of liquor and two apparently willing individuals can only lead to one thing in the minds of most people...pleasure. This advertisement is completely packaged in support of hegemonic ideals. It supports the interest of those in power; the male dominated hierarchy and the objectification of women. It maintains the existing power structure as normal, by showcasing a woman who is willing and at peace with being paid for and controlled. In a nut shell it supports the status quo. Villanueva-

This youtube clip illustrates how women are objectified in magazines. What can appear to seem like harmless sexuality is actually a strike towards a women and demeaning towards what women should stand for. The content in these magazines aren't nearly as important as the pictures in them. Not only are these images used to draw attention to male viewers but they give women a false impression of what they are supposed to look like.

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Hooters as a restaurant objectifies women because they only hire beautiful women with more than normal breasts. Instead of marketing their food, drinks, and other products; Hooters corporation markets their beautiful employees to reel their customers in. Most, if not all, of their customers are working class men who enjoy the company of beautiful women.

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The current "sexy" trend in Halloween costumes for women provides a great example of objectification in popular culture. Costume manufacturers have manipulated well-known, once innocent characters (such as a Ghostbuster and Little Bo Peep, among many others) into personas women can assume that set them up to be objectified. Halloween itself thus becomes a day in which it's totally justified to be viewed as a sex object and to view others as sex objects. It is both freeing and binding; women feel liberated by the notion of playing the part of a vixenish plaything for one night yet become trapped in a stereotype that will continually self-perpetuate for years to come.


American Apparel ads have become known for being very controversial. They are constantly pushing the envelope in terms of what should be acceptable in modern print advertisements. Here you have an advertisement stating "todos los colores" or "all colors" in reference to the amount of variations of color they provide in their underwear line. Clearly obejectifying women in many of their ads, they constantly portray women very scandalously and pose them with bare butts and legs spread wide. However, when the founder of American Apparel walks around his office dropping his pants to show off his underwear and admits to having sex with some of his employees, what more could you expect?


Recently Mac commercials have been gracing our television screens more and more often, each commercial with its own theme. In all of these commercials Justin Long is being objectified as a Mac whereas his counter, John Hodgman, is being objectified as a PC. The reading of this artifact would be oppositional seeing as it does not support the status quo, people are not computers. Justin Long portrays a Mac with his casual outfit making him more relatable to a bigger audience. Long is also much more youthful compared to Hodgman helping to reach the younger target market, including college students. The all-white background in each commercial shows the simplicity of Macs compared to the supposedly confusing and hard to use PC. John Hodgman is dressed in a business suit portraying to consumers that the PC is more for the "business man". He is also shown in the commericals as trying to be like the Mac yet coming up short due to viruses, gliches or mistakes. Throughout each commercial Mac advertises the problems of a PC in hopes of showing what the Mac is not. All of the commercials that make up the "Justin Long" campaign do not show any Mac computers throughout the commerical until the very end where we are shown one computer monitor with the Mac logo in the middle of it, even this image only lasts a second maybe two. In relation to ELM the commercials are focused on peripheral processing. The strategies of these commercials are very implicit, never does the commercial tell you to "buy a Mac".


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As I was looking for something to demonstrate objectification, I typed in "women as obejects" in the search box and this was one of the first images that came up. It's one of those pictures that speak louder that words. In the small message at the bottom of the ad it says "Let us keep on dreaming of a better world" as if having a women on your desk like that shows what a better world would be from a man's point of view. The female shown in the picture is shown as just that; an object. The man at the desk does not even acknowledge that she is even there and perhaps his work is more important. She is just a pretty poster girl used as office decoration that serves also as a calender for this man. This ad is directed clearly at men since it's a men's magazine and it sends out the message that it is ok to view women as an object.

Only ten minutes away from home, and my bladder starts to jump. “I got to pee,” that’s all I’m thinking, when I run into traffic. The urge to urinate can hurt more than a punch to the face, for it creates an imploding felling within. Luckily being a man, I can urinate standing, anywhere, and even write my own name in the snow. I was baffled when I saw this photo; a flashing light reading, “objectification” was flashing. The women manikins are bent over with the only limbs that matter, their legs. They have no face or arms to resist the male’s advances. This is sending a controlling image of objectifying subordinates, where the subordinates are women, and men are the ones that are objectifying. Since the process of urinating is corresponded with extracting waste from your body, it is saying women are insignificant. By creating an image of urinating on/in a women, they are putting the men in a higher place than women by sending the message that women are a place for waste. This also sends a message that obscures the history of sex, by putting a man in a sexual position with a women as he urinates. This symbolizes that semen that is extracted from the man, is waste. It changes sex’s original intent, from being the source of reproduction to be nothing more than something needs to be flushed down the toilet.



The pop culture artifact that I chose for the topic of Objectification is the ever so popular Wonderbra. It is amazing how much the Wonderbra has become a necessary item for many women. It literally serves two purposes- to create cleavage and to enhance breast sizes to please the male onlookers. The only reason why women buy this accessory is because in American culture large breasts are seen as an ideal and preferred sexual image. This ideal is depicted constantly in the flow of mainstream media. The Wonderbra allows even women with smaller cup sizes to achieve this ideal. This whole concept of the Wonderbra is not only presenting a false image, it also perpetuates the idealistic image of having larger breasts in order to be considered "sexy." I also thought that this ad for the wonderbra really depicted the idea of objectification really well. It is basically saying that it doesn't matter that she doesn't cook or doesn't possess any other qualities because she has the Wonderbra to allow her to have bigger breasts. By showing this image, it is presenting to the readers and viewers that a women doesn't have to possess any worldy qualities. She simply has to be able to please men and in this case the Wonderbra allows this by creating an ideal sexual image. Therefore, the woman in this photo is merely an object serving only a sexual purpose, thanks to her Wonderbra.