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This image is advertising a French fashion company. Being unAmerican, these women are not the "norm" of America and it is because of this othering that they are seen as exotic. They are engaging in expicit drug use with a white dress on a glass/mirrored table, emulating the act of snorting cocaine. They both look high on drugs, with their delicate physique, dark eye make-up smeared, and desperate look in their faces as if this were an actual photograph of drug users desperately yerning for that next hit. These "exotic" women look almost animalistic in their physical approach to this cocaine-dress, with their body so close to the ground as if two felines were crouched and devourining a carcus. The words "fashion junkie" appear in the middle of the advertisement with a play on the word "junkie," being that that is a term used for drug addicts. These women are supposedly addicted to this French fashion. It is also because of this exotic, wasted and animalistic state, that they almost look sexually available. As if the word "no" is the furthest thing from their mind, especially when in this photograph desperation seems to be the main attraction.
This picture is an example of exoticization. This women is something other then white, with dark hair and highlights and she is showing off how exotic and therefore sexy she is by not fully covering herself. She is looking over her shoulder in a way that makes it look like she wants to be looked at and is getting pleasure out of the idea that men are looking at her which is an example of exhibitionism and is an example of "the look back" because she wants these men to be looking at her. What is interesting about this picture is that the men dont appear to be looking at her but rather she is the one doing the looking however because of the way she has positioned her body, it is hard to say who has the power in this senario.
This is an add for a designer purse using a classic form of Exoticization. Here, you have a beautiful woman who is revealing herself in a very sensual way. Not only is she being photographed in the nude but she is giving a form of the "look back" which we spoke about in class when discussing exoticization. By using this nude woman in this ad, this company is assuming that the public response and sales of this item will be positively correlated. One aspect that I want to point out is the effect of tattooing the woman for this ad. Her tattoo is fake in this ad, but, tattoos have gone from a taboo form of expression to widely accepted in todays culture. Tattoos today are now a form of personal expression as well as sexual expression, that is, tattoos can be looked as "sexy" from many people's points of view. This hand bag ad took that into consideration when they decided to "tattoo" this woman in order to further exoticize her sex appeal with the goal to sell their product.
I chose a picture of Kat Von D for my choice of exoticization. In the picture Kat is not only in a bikini she is covered in tattoos. After watching her show LA Ink and listening to her talk about her tattoos she explains why she has as many as she does. She explains how she loves the art and how each tattoo has a special meaning to her. Correlating with the add above how he explains that tattoos have gone pretty main stream these days, and is accepted in today's culture. Although Kat Von D has not only become pretty popular with the tattoo shows and being a well known tattoo artist the reason I chose her as my example of exoticization is because she doesn't only have one tattoo, she has them all over her body. She defies the definition of a pure women and may seem intimidating at times, but after watching the show and listening to hear speak about her life she seems like a real cool person.
When people think of Exoticization they usually think of a human (i.e. Beautiful exotic women) or a place (i.e. Somewhere foreign and mystic). I would argue American Pop-Culture tends to perceive the sports car in this same manner, sports cars are pictured as being exotic. Think about the visions that come to mind when you see a bright yellow Lamborghini flying down the freeway. Some may think about what it would be like to own or even drive that car at high speeds. Others would be more interested in the "oohs and awwhs" that they would get from on-lookers as they rolled by. These same thoughts are the one's that arise when an exotic women or place comes to mind (i.e. what would it be like to be with her OR what would it be like to go there/live there?). Why do wealthy and famous people always buy expensive and exotic rides? Whenever MTV's Cribs comes on doesn't almost every show one highlight the celebrities "exotic" car collection? By default these cars become exoticized because they are not all over the road, they are more expensive and the average person doesn't own one. Ultimately the are just a car like the millions of others that get you from point A to point B. Pop-culture turns them into something more because they are so few and far between.
Dragon Ball Evolution
is a film released in Hollywood that exoticizes the Asian female while marginalizing the Asian male. Dragonball and Dragonball Z are a manga and anime (Japanese comics & cartoon) series in Japan that features a lead Asian male character by the name of Son Goku, who is supported by an almost entirely Asian character cast. When the rights were purchased by FOX Studios for a live "interpretation," the Asian male lead was unsurprisingly replaced by a Caucasian actor while the role of Son Goku's future wife, remained Asian. With the Asian male out of sight and mind, the Caucasian male easily appropriates every aspect of Asian culture - martial arts, "exotic" Asian women, down to Asian hair styles.
supports the prevailing hegemonic ideologies of the west by dominating the exotic other in order to forward its imperialistic control, on screen.
and films such as
Snow Falling on Cedars
The Last Samurai
The Joy Luck Club
Miami Vice__, and countless others use this same imperialistic rubric to dominate the global market through its exoticization of ethnic women while continuing to marginalize the ethnic male.
Adriana Lima is known as being one of Victoria Secrets top model for her exotic look. She is highly praised for her beauty since her exotic looks consist of her color eyes and dark features. When you think of Victoria Secret you primarily get the image of females in lingerie and also when you look at the models nearly half of them have exotic looks and comes from another country which proves the point that females who look exotic are considered sexually available like we learned in class.
I found this picture of Daisy De La Hoya, one if the finalists from the show "Rock of Love" with Brett Michaels, and I just thought it was such an obvious example of exoticization. This picture shows Daisy exoticizing many things including: drugs (namely the mountain of cocaine), alcohol (with her bottle of Jack), sex (with her skimpy outfit), and aggression and violence (with her flipping off the camera while sitting in a lovely bed of bullets). I truly believe the media and especially Hollywood has been exoticizing sex, drugs, and alcohol way too much. The fact that Daisy posted this picture to her MySpace page, which is what I read under the article that had this picture in it, shows that she actually believes this is a sexy and overtly attractive picture.
Just a fair warning and a note: This video is rated R so if youre easily offended by certain aspects of exoticization and a guy blowing his brains out with a rifle, i apologize (If you'd like to skip the latter, the artifact actually starts at 00:21). Anyway, I chose a film clip from Stanley Kubrick's
Full Metal Jacket
(1987). In short, the movie follows U.S. marines during their sadistic training camp and their experiences during the Vietnam War. The scene I chose depicts an artifact of exoticization in a way that it objectifies a Vietnamese woman as a hooker, much in the way that American popular culture associates Vietnamese women as such through the "influence" of other past and present artifacts such as American massage parlors run by Asians/Vietnamese that house prostitution off the radar of authority.
This is a Hubba Skateboard Wheel Company Add, and as you can tell there are not skateboards in it. Well in this certain add they are targeting towards skateboard filmmakers, because they are advertising a new skateboard filmer wheel. This artifact brings forth the powers of exoticization. They are making skateboard filmers sexier, not only by having a very nice looking lady with a camera more than half nude, but also by using the phrase, "more cusion for the pushin." They did change the original phrase so that it would appeal to skateboard filmers, for they want quiet and soft wheels. To have softer quieter wheels they then to put on the weight. They are comparing skateboard filmers to the guys who like their women to have a little meat on their bones, and they are saying that's fine by them.
Hip hop artists tend to use women as objects in music videos. Women are only present in videos in order to help fulfill sexual desires and draw attention to the masculinity of the artists. Often times women are treated as inferior, expendable objects. For example, in Jay Z's "Big pimpin" music video, the women are only shown dancing in bikini's, while champagne is being poured on their heads. It is obvious that the females are expendable because there are a multitude of them surrounding Jay Z and his entourage. Lastly, the women are of various cultures, or have an ambiguous racial appearance leading to what many people consider "exotic". This fantasy world that is shown gives the illusion that "exotic" women offer access to hierarchy and success. This makes it necessary to exploit women in music videos to maintain a certain image and perpetuate the exoticization of women.
If one wants to find an example of the exoticization of women, the best place to look would have to be that of Brazil. Brazilian women have long been perceived as a fantasy of men for their slightly European features combined with colored skin. The video above is Pharrell featuring Snoop Dogg “Beautiful” and it provides an excellent example of how Brazilian women are viewed. Another prime example is Ja Rule’s video for the song “Holla Holla”. Throughout the video Snoop Dogg and Pharrell are going around Rio de Janeiro experiencing over and over what they would term “exotic women”. A sample lyric would have to be “Black and beautiful, you the one I'm choosin' Hair long and black and curly like you're Cuban.” This idea of mixing race is the appeal they find in these Brazilian women and what they communicate to society as a fantasy that is readily available in Brazil.
In the movie Dead Presidents, the actor Chris Tucker briefly embodies an example of how to improperly treat women, primarily motivated through exoticization. In the clip, he is talking with costar Larenz Tate while doing a tour in Vietnam. He concludes the conversation with his needing to get "high," soon after he summons a couple of native women to sexually fulfill his "needs."
As most of us know, this is a picture of Tila Tequila. When thinking of the term "exotic" she is someone who immediately pops into my mind. Tila Tequila has always been someone to exoticize sex, and here we see her posing for the camera doing the "look back." Most people view Tila Tequila as a sex symbol, and it just so happens that the term "exotic" means sexually available.
Tyra Banks is probably one of the most obvious people associated with being “exotic.” She was the first black supemodel and has ever since been the token smokin’ hot black girl. Her ethnicity is what has thus far allocated in her making her mark. She was a hot black girl, something we didn’t see often in her line of work. She was rare and hard to come by and therefore examined and praised for her exotic looks- her darker skin, curvier figure (even when thin) and as a figure to look up to. Her acceptance into the model world allowed other exotic and ethnic women a chance.
The movie Jet Li's Fearless is an example of exoticization because of its standard and protocol tactics of representing the Asian male. For lack of better words this movie is just another superb martial flick, that goes out of its way to convince its observer of how well these men can battle whether the cause be for evil or good. The turning point of the movie is the main character realizing how much time he's lost competing to be the best, eventually a fight results in the losing party killing his ultimately less regarded wife and daughter. Also, it functions overtly eliminating any regular sexual characteristics that would defy the media's common asexual myth on Asian males.
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