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This picture was from the film, "Little Miss Sunshine" which follows the life of a particular family trying to get their daughter to a childrens beauty pageant. Childrens beauty pageants are in my opinion one of the more disturbing things I have heard about in our generation today. They actually take place in real life and not just in films. To have young girls like pictured here with ages ranging from 5-12 years old (in real life child pageants) can really destroy their self-esteem while growing up. Young children nowadays are being urged to grow up faster and faster...but for what? These pageants can put the image into a girls head while growing up that beauty is ESSENTIAL to life which as we all know is anything but. Losing a beauty pageant at an age like this can make a young girl feel emotions that NOBODY at an age like that should be experiencing. Things like this promote the idea for young girls to now feel it is ok to put on make-up to sit in a car-seat or wear a thong to make sure their jeans fit ok. This is just wrong and...disgusting for that matter. Children should be children and never feel the urge to have to "look good" for their peers when they are 7. Its still ok to wet your bed or be afraid of the dark when your a kid.
This video shows a father dealing with his son's wild actions in a grocery store. The son is a great example of how consumerism has affected the lives of children, to the point that they would do almost anything (including, as shown here,:screaming, causing a scene, destruction of property or playing on the parent's emotions) to get what they want. Materialism also plays a factor because the son is demanding a food item, perhaps one that other children he knows has, or have had, the food before. This is an example of pop culture because it has been viewed by 17 million people - despite being banned, and only viewable online!
This is a funny comic that I found online that portrays the dominant hegimonic ideology that boys do not play with dolls and if they do, the sole purpose is to destroy it. This is what society and many parents embed in the minds of these boys---that playing with dolls is for GIRLS. . .not boys! And if the boy shows any inclination or desire to play with dolls that something must be wrong with him, he must be gay. This constant enforcing ideology is everywhere in socety and is a common misconception of how boys should act. Unfortunately, I feel that this is one ideology that will never go away and boys and girls will always act this way.
This is a picture of a doll being sold at Walmart, along with other retailers. This doll is also being advertised on TV. This doll is called "Little Mommy Real Loving Baby Doll". In the commercial, a little girl, around the age of 4, is seen caring for and treating this doll like a child. The description of the doll claims that little girls love acting like mommies. With this doll, little girls can feed their dolls, rock them to sleep, and treat them like actual infants. This doll just feeds into the stereotypes that all little girls want to be mothers someday and that playing with dolls is a beneficial activity that prepares them for motherhood. Toys like this are just another example of the divide between toys marketed to boys and to girls. LeGrand-
Barbie commercial is an example of popular culture's impact on children because it encourages girls to be a beautiful wife and homemaker like Barbie.
This picture of Disney's Princesses is an example of popular culture's impact on children because all of the princesses are beautiful and flawless. Their outfits, smiles, and bodies are all amazing, and children who see these princesses are left with the idea that they too must look like one of them. Mandic- ----
The Easy Bake oven has been around for over 40 years. Girls all over America have had this toy. This piece of pop culture can be seen as domanint hegemonic reading; has enforced the idea that women should be in the kitchen cooking for others. This toy is clearly marketed for girls, it is pink and purple. There are pictures on the box of young happy pretty girls playing with the Easy Bake Oven. This toy "puts a woman in her place" as early as five years old. Patton-
Today, much of commercial children’s television programming has advertising breaks every 5 to 10 minutes. During a typical half-hour show on any children cartoon channel, a child will typically watch about 20 commercials. This advertising often uses the same cartoon characters from the program she/he is watching or current movies and other popular culture to sell products. These crossovers and merchandising relationships are examples of transmedia intertextuality. Children’s transmedia intertextuality reaches all aspects of a children’s childhood from the bedroom to cyberspace, as everything from cartoons to junk food. This system functions so well that it often goes unnoticed and is accepted as a natural part of the cultural environment. This normalization shows the historical construction and corporate planning of highly sophisticated marketing strategies and techniques targeted at children. An example of transmedia intertextuality and how media is geared at children is this commercial for Dannon Danimals with the characters of High School Musical 2. The characters emphasize that they are “cool” and if the viewers want to be “cool” they should purchase Dannon Danimals and enter a contest to win a HSM2 movie party with 100 friends, and have the opportunity to meet these two characters, and a $10,000 scholarship. By the end of the commercial it is emphasized that many will enter and a few will win, and they again advertise the movie and encourage the audience to watch. It’s clear to see that this commercial is functioning in the shaping of identities in children because as mentioned in the commercial if they buy the yogurt they are cool, which also serves to empower and disempower individuals and groups.
Although "Toddlers & Tiaras" is a reality television show, I chose to post this pop culture artifact under "children." I feel as though this is a perfect example of "detatchment from reality," in terms of the kids assimilating to what "pop culture" has told them to be. These girls are learning to be the smallest or most tan or "barbie" like, not on what they think or might someday contribute to the world. This show could also be posted under "sexuality," "gender," or "objectification" because these little girls and boys are literally being transformed into real life dolls and judged on how "pretty" (sexy) they look, how "girly" then seem and for the judges to treat as an object. Rebar-
Power Wheels is a battery- powered toy car. It is marketed to kid’s ages 12 months to 7 years. These cars are built with realistic kid size features. However the features tend to perpetuate the stereotypes crated for little boys and little girls. The girl power wheels are usually pink and purple, and the most popular one is the Barbie jeep. The boy’s cars range from black, blue, and green and the most popular boy power wheel is the Jeep Wrangler. The power wheels are essentially the same car, just with different colors and features on the car. This perpetuates the idea that gender is socially constructed, and surrounds society at every angle.
Controversial Doll for Children
The link above is from a story Fox News reported on in which a Spanish toymaker designed a new doll for children. The article is from this past August, but I wanted to share it because I remember I was completely astonished by the content a few months ago and felt it greatly applies to pop culture/Children. It is called Bebe Gloton, which translates to "gluttonous baby". The main premise of this doll is to allow children to "breast-feed" their baby doll. It comes with a special top the children can wear that has flowers covering the nipple area. They are supposed to put the baby up to them and the doll makes sucking noises, as if it were really breast-feeding. Obviously, this is a hugely controversial toy. Some people feel this doll is completely innappropriate for children. While others think it is a great way to explain to their kids how breast-feeding works, especially if there is an infant in the household and the older sibling watches the mother breastfeed. I personally feel uncomfortable with this toy. In theory, I can understand how it would be a good learning tool for children to understand what mothers are doing with their babies, however, I don't think the way this toymaker developed the toy is completely appropriate. Morrison-
The Our Gang/Little Rascals Shorts
The Our Gang shorts were shown from 1922-1944 in over 221 shorts in theaters being one of the longest running short series in theaters. The Our Gang Comedies are a creation from Hal Roach when he first saw a group of children outside of his studio fighting over sticks and who should have the longest stick, as the shortest kid had the longest one they wanted the tallest kid to get that stick. As the short subjects exhibit in each short a different adventure develop slowly with the children and how they react to even the slightest things on their ways to the next adventure. While Our Gang also developed an understanding that different races can come together like no other time before in history and be in the same position to interact with one another. At the time in our history there were many different views of race, religion, and in these shorts there is no acknowledgement of differences amongst the children. For the interactions between the children and how this instilled a love for all the characters and how they could have fun together and take everyone away from the mundane reality and bring a sort of thought of the adventures one would of loved to have as a child but didn’t. It can be said that the view is preferred due to certain accusations over the years of racism and other criticisms of the shorts. The shorts also show a oppositional view as different races get along with one another without even addressing race, expect to tell that it makes no difference as the kid is good.
Rose Petal Cottage Commercial
This is a sexist commercial that assumes that all girls want to be homemakers. The commercial shows the little girl doing the laundry, cooking, and even taking care of a baby. This playhouse is an artifact because these types of toys have been around forever. These types of toys have also always been geared toward little girls and never little boys. Little boy’s toys always have to do with tools or cars. Although many little boys like to play with these doll houses, but the norm is that only girls should play with these types of toys. In the commercial the little girl says, “Taking care of my home is a dream dream”, which is a gender sexist comment that most girls would not agree.
I chose a picture of the Tonka Truck Toy because I think it is a toy that is given to boys in order to perpetuate the idea that boys are tough and rough and it seems to be a toy that is naturally assumed to be liked by all boys. Just as little girls are given kitchen play sets, which can perpetuate the idea that the woman's role is in the home, the Tonka Truck Toy is given to boys as a sign of being tough, and strong.
Liv dolls....These are a new line of dolls launched in July this year created by Spinmaster. Marketing to girls ages 6-10. The dolls cost about 19 dollars. Selling out at Walmart, these dolls are pretty popular. They are a more sophisticated version of Bratz. But, they are not much better because they still maintain an unrealistic body image and fantasy life. The cool thing about these dolls is that they encourage children to get online and participate in the technology driven society. Each of the 4 Liv dolls have a diary that is updated daily on the companies website called livworld.com. This can show consumerism to children. When the diary of these dolls is updated daily it will incorporate the idea of a new product. For example a young girl has a Liv doll reads, her Liv doll’s diary, and finds out she just got a skateboard or a hair styles set. She is going to tell her mom to get the set because she wants to have the doll relive the reality of the diary.
This Grown up Dora doll is a great example of age compression. Dora use to be a character for young girls. The original Dora was short, a little chubby, had no make-up, and by no means showed what we believe beauty to be. The new Dora projects the exact opposite of the original; she is everything society tells us a girl should be. This new doll is telling the young girls who have watched Dora for years that she is growing up so you should too. This tween doll is targeted for girls 5-8 years old, where kids really don't even start engaging with the show until 4 years old. What this tells me is girls have about 1 year to enjoy the original Dora until it is time to grow up and start playing with the new Dora.
The link i listed above is a link to a video that has been floating around facebook for quite some time now. This video is of a young girl about 4 or 5 years old and she is cursing up a storm. Although i couldn't help but laugh at the things that she says I also found it very disturbing. I chose this artifact because the young girl is using curse words in sentences as if she use these words often or hears them which would prove that children often mimic the things that they see in the media and at home.
The transformer action figures is a perfect toy for all children. Even though it is stereotyped as being a boy's toy, both girls and boys have been fascinated with this toy. The fascination is with the multiple different figures this toy can change into due to the child pushing, pulling and manuvering the figure around. This allows children to use their motor skills along with simply understanding the concept of "things are not always what they seem." A storybook moral lesson many children get taught growing up. Furthermore, this toy is an important artifact that toy companies target the parents with. As you can see from the picture illustrated above, the toy has to come with a charger, batteries and the remote to make the car move. This is an example of consumerism. If the child gets this toy, he or she will have to have the set for the child to feel like he conquered the entire toy: manuvering the object, putting it back together and driving it. This toy will most likely never lose its fascination because children are always wanting to try new things and ultimately learn to do things by themselves.
The artifact that I chose was GI JOE "A Real American Hero." The quote says it all. The GI Joe action figure is marketed toward male children encouraging them to grow up and be courageous, strong, and indestructible in its own way. The GI Joe toy has many add ons available, along with many other expansions. You are able to add on more soldiers along with fighter jets and all. The GI Joe action figured is marketed well also being very accessible being sold almost at any toy store or shopping center such as WalMart or Target. The GI Joe can be compared to Barbie or Bratz dolls for female children in the sense that all young children want a toy like this that portray the "True American" or "Real American."
This child's stripper doll is probably one of the worst things that I have ever seen. This specific doll is only available in Asia, however a very similar product was available in England, until outraged parents were able to get it taken off of shelves. This doll was recently discussed on news stations in Los Angeles. If we think Bratz Dolls are unacceptable, how do we even begin to look at this doll? This has gone way too far. The fact that someone thought of this idea, designed this doll, and thought it was a good idea to sell to young children is disturbing. This is teaching young girls that they should become pole dancers as well. It is one thing to have young girls dancing, but pole dancing is nowhere near that level. Girls are much too young to be expose to this, and if they were, it would make them think that it is socially acceptable, which it widely is not. Hopefully no other dolls suggesting such things as pole dancing will be made. I can't imagine a mother or father purchasing this for their daughter as a gift or toy. This sends a very wrong message to children, not only young girls, but may start forming expectations in boys' minds as to what girls should know how to do.
This old commercial is a pop culture artifact, because it showsthat every girls dream is to do laundry, bake, entertain, wash dishes clean, and of course look lovely. They even say in the commercial that the Susie Homemaker set is the "answer to every girls dream". At this age, gender roles should not be taught to this extreme. Just like many other gender specific toys and icons in pop culture such as barbies and disney princesses, girls are taught at a young age to please others. Often girls toys are advertised inside the house, while boys toys are shown in the outside world or outdoors sending sexist messages to young children.
This Dove Onslaught commercial just makes it extrememly obvious how young girls are effected by the media. They are seeing so many images and commercials telling them how they should look and what they should do to look that way. I think it is a perfect example of the pressures girls are exposed to from such a young age, no wonder they are growing up and having eating disorders, having a huge lack of self-esteem, not understanding why when they do everything they can to look "just right" a boy doesn't like them. I personally think it's pathetic that the American culture has distilled these disgusting "rights and wrongs" into the youth of our nation.
I believe this Tag Reading System by LeapFrog is a great example of a new and modern artifact for children, because it encourages children to utilize technology in learning how to read. It basically is an optical pen that can read aloud from specially designed story books. Touch the pen to any word in the book and it says the word out loud, which is great for children because they can not only see the words but hear how they sound too. It can read a page of the story, the entire story, or just one word at a time. The pen also interacts with pictures in the book and can be used to play simple reading comprehension games. I bought this for my 4 year old cousin last year and, partly due to this LeapFrog Reading System, he is way ahead of his age in reading comprehension this year in kindergarten. Children are not only learning how to read better, but are also utilizing a great tool of technology.
This is an example of clothes that stores like Target sell for babies. All of the clothes in the boys section are colors deemed to be masculine like blue, green and orange, while clothes in the girls section are pink, purple and yellow. This distinction in colors to signify differences between boys and girls at a time when babies are the most alike shows how popular culture marks gendered norms and expectations even before children are old enough to understand such differences. The trend of blue for boys and pink for girls reinforces the dominant heterosexual binary viewpoint of gender. We as humans are gendered before we are even born. This gender process starts from before we are born and continues through out our lives.
"Yo Gaba Gaba" is a modern day kids tv show, that is close to Sesame Street, but it pertains to children from the ages of 1-10. It pertains to the media, because the show uses examples of hiphop, classical, different types of music to entertain children, and each show there is a theme to learn. The songs are all very catchy, and its a very popular show to be watched and enjoyed by children and adults together. Brad pitt even dressed up as one of the characters, as he went trick or treating with his children.
Today, November 10th, marks the 40th Anniversary of Sesame Street. This television show has been watched by thousands of children and is iconic in children's television history. It engages the child with appropriate content, while hoping to mildly educate them in the process. For the anniversary, Michelle Obama appeared to help the kids learn what gardening is. Having the First Lady on, to commemorate Sesame Street's anniversary shows the priorities of the television show. Instead of having a kid superstar like Miley Cyrus (who is loved by many children, but certainly has critics for her controversial values/actions) they had Michelle Obama on. This is a perfect example of what most parents want their children watching on television: a respectable figure educating while entertaining. Today not only marks the anniversary of Sesame Street, but 40 years of a brain stimulating entertainment source for children.
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